CONVERSION PROS was established with the purpose to advance the retail finance industry by helping brokers and other financial service providers with various aspects of their business operations, including marketing and technology. The company employs 21 professionals and has 3 offices. During its five years of operations, CONVERSION PROS has managed to attract more than 700 customers. The company operates various brands and has organized many EXPOs including the iFX EXPO International, iFX EXPO Asia, Financial Partners Expo and more. When it comes to marketing, CONVERSION PRO’s brand – Events Monster is tasked with organizing events for various purposes, TokenTarge is a Blockchain marketing solution, Leadustry generates leads, Affilichain is a blockchain affiliate network and adexchain is a blockchain AD network. All of these brands provide different services and are suitable for different business needs.
Events Monster offers marketing solutions for event planning
Events Monster offers a customized cloud-based solution that helps users manage their events. The platform has an admin CMS & CRM and is exceptionally user-friendly. Furthermore, it can be tailored to the specific business needs of each customer. “You have complete control over the look & feel of your website, we offer multiple layout and custom designs for the front end and you can manage all the content from the back end admin panel,” – says the company. When it comes to marketing, the solutions provided by the company are comprehensive. They start by brand engineering, which entails creating a brand identity and visuals. Next, a responsive website design is built that centers around the theme of a particular event and is aware of the target audience. Campaigns and Messaging are also important aspects of the marketing process. The messages are formulated so as to maximize the response from the audience. The company also takes on banner production which also fits the theme of the marketing campaign. If the event requires video production, it is also included in the services provided by the company. “We will utilize very targeted digital marketing channels to make sure we connect with the right audience at the right place and the right time,” – comments Events Monster.
TokenTarget provides solutions for blockchain companies
TokenTarget is another brand under CONVERSION PROS which specializes in marketing solutions for blockchain companies. The process for TokenTarget is similar to the Events Monster one but is more tailored to blockchain companies. For example, when preparing for a public sale, the company also takes on the preparation of a Whitepaper along with a website, banners and other standard marketing material. The company also offers analytics and tracking to measure the success of its marketing campaign and make corresponding changes. “One of the most important parts of getting your public sale setup is ensuring that your website is tracking your visitors across your website. We help you to get Analytics setup across your site. We also help you identify and track micro conversions on your website, giving you the data needed to optimize your marketing efforts based on traffic sources,” – says the company.