The importance of affiliates and introducers in the marketing of the Forex trading services cannot be underestimated. It has been seen that some of the brokers generate over a half of their income through the referral channels. However, it may be quite a resourceful task for a brokerage to connect with all of the affiliates, negotiate the conditions, verify the traffic and finally, process the payments. Sometimes it may not even be effective, as most of the affiliates are rather small. This is why many brokers focus on working with the Forex affiliate networks instead of approaching every affiliate separately. Below we are providing the list of various FX affiliate networks for your convenience.
Belize City, Belize
Want to get on the list? Contact us!
Essentially, a network is a middleman between the broker (aka the operator) and the affiliate (aka the traffic supplier). There are two core task of the affiliate network.
Once these two tasks have been accomplished, the network is focusing on the maintenance and improvement of the overall collaboration process between the parties. This includes conducting various tests, re-negotiating compensation models, processing payouts in a timely manner and providing all sorts of support activities to both the brokers and affiliates.
Definitely not. Unfortunately, most of the networks are both ineffective and unprofessional. If you ever happened to run a financial website, you will be surprised how often contact forms are filled with spammy applications that simply require you to sign up and get access to “high converting brands” and many other benefits. This means that such networks are doing very little to actually acquire and authorise their affiliates. Such Forex affiliate networks simply want to grab whatever they can with the least possible efforts and will hope that these affiliates generate at least some results.
Collaborating with a notorious affiliate network will simply be harmful for your brand. If a network cannot provide decent services to the affiliates, they will ultimately blame the broker for the lack of performance.
This is why you should carefully examine the history of the affiliate network, its current partners, conditions, track record, and other factors before deciding on the collaboration.
Certainly not. As mentioned above, most of the financial partners network provide very little (if any) value to affiliates. There are two basic services that an affiliate network offers:
Nevertheless, these two advantages are rather insignificant. Hence, if Forex affiliate networks cannot list any other advantages apart from the two mentioned above – you would be better off signing up with the brokers on your own. Still, there are good networks, let’s find out what they are.
From the broker’s perspective this is a no brainer. If a network can supply good and legal traffic through its affiliate – it is already great.
From the affiliate’s perspective things are not that simple. The main advantage of the network (although it is not present at every network) is the added value. For example, most of the FX brokers have been offering either Cost Per Acquisition (CPA) or Revenue Share (RS) compensation models. Considering the recent changes in the regulation, RS can hardly be offered to the affiliates anymore. So, almost every affiliate network will offer CPA to its affiliates. But only a few best Forex affiliate networks will be able to walk an extra mile and negotiate other compensation models, like CPL.
Next to this, top financial affiliate network representatives should be both experts of internet marketing and the industry itself. In its essence, the network should be able to help the affiliate grow his business rather than squeeze whatever the affiliate has accomplished on his own.
You are, most probably, familiar with the term of a sub IB or a sub affiliate. Well, things are not so much different here. An affiliate network manager will, usually, negotiate a certain mark-up on the broker’s compensation model and then will push the brokers’ offers to his affiliates. For example, if a broker XYZ provides a CPA of $600 for the traders in the UK, an affiliate network manager will ask a broker for the CPA $650 from a broker and will supply a trader with a CPA of $600 (the same). In return, a broker can be promised a minimum of X traders per month (as the network aggregates numerous affiliates) and the affiliate will be provided with great data about the conversions or any other assistance.
Often an affiliate network may design their own products that will enhance the conversion. For example, a network may develop its own trading robot that will be given only after the subscription to a certain brokerage. This way an affiliate will have some extra product to promote, the one that is not available when working with the broker directly. On the flipside, software development is not cheap and the affiliate is likely to expect a smaller CPA value than when working with the brokerage directly.
There is definite answer to this question. The main asset of the FX affiliate network is its affiliates. In case the network relied on a broker that failed to pay, it risks losing most of its affiliates or ends up paying the commision from its own budget. This is why an affiliate network may often ask for a certain prepayment once it onboards a brokerage. However, there have been many cases when the network request an upfront payment, but then fails to deliver the results. This is why you should only prepay to trusted Forex affiliate networks that have some excellent track record and unstained reputation within the industry.
If you are a broker looking for a top FX affiliate network – look up the table above to see the list of promoted networks. Obviously, ForexNewsNow gets compensated for listing the networks, however we are only willing to work with the trusted ones. In case the network cannot pass our internal tests – we will not be entering into the commercial relationship.
If you are representing a network and would like to get listed – fill out to get for at our contact page to get started. Please note that we are only working with the reputable Forex affiliation networks and you should be ready to disclose the key executives, network’s location and prove the financial health as well as the volume of the network before you could get listed.
Get the most recent news at your inbox
Stay up to date with the financial markets everywhere you go. We won’t spam you.