While there are many sites targetting English-speaking clients, it is the 3rd most spoken language (on a native level) in the World. It is topped by Spanish, a language that is spoken by roughly 570 million people from 20 countries. eFXto.com’s mission is to make the world of finance and trading a bit less complex for all of the Spanish speakers. The website contains a massive database of various educative articles, a trading school, a financial dictionary, broker ratings, and unique trading tools.
The website gets around 20,000 unique users and 30,000 pageviews on a weekly basis. Most of the traffic comes from the Search Engines and social media.
The vast majority of the website visitors come from Mexico and Spain. However, eFXto.com is quite popular in Peru and Chile as well. The worst time to advertise at eFXto.com is the Xmas period, as the traffic seems to get down quite a lot.
Who is the target audience?
It is pretty much hard to answer this question with a single category, as the website hosts different content for the traders of different levels. There are certainly many beginners ending up on the website as it ranks on top of all of the possible Spanish-speaking versions Google for the vast majority of the financial and forex terms.
Still, eFXto is also a great place to get advanced traders too. It can be easily found when looking for a certain best brokerage in one of the Spanish-speaking countries. In addition to this, the website provides a forum where traders exchange their ideas, and it hosts quite many unique trading tools, such as FX Heatmap:
Hence, advertising to existing FX traders is also possible on this webpage.
What are the costs?
The website provides a number of flexible advertising options, yet those are a subject to availability and most of the top spots are always taken. Hence, it might be a good idea to book your spot a couple of month before actually starting a campaign. However, a testing campaign is always available at eFXto.com. The cost of running a test over a period of 8 weeks is 3,450 EUR and it includes the placement of the broker review on over 30 listing pages, a promo article, and a mailshot to the database of over 5,000 registered members.