Following the revolutionary updates in banking systems worldwide, UK has witnessed its first entire digital bank in 2015 when Revolut bank was introduced, offering a full range of services conducted wholly by digital means, no physical location and no employees, a pure virtual means of communication offering full banking services to its customer.
Digital banks started to emerge over the last few years to accommodate the recent technological advancement, and to mark the global movement towards everything going digital. Given the unprecedented events that we witnessed the last couple of years, most of the services were performed online, giving the path for more demands for innovative digital service, and giving the digital banks more reasons to exist
Despite the speculations around digital banks, there have been quite successful attempts in India, and in some Eastern European countries, where customers were able to receive banking service virtually, especially in the times of the pandemic, when people were locked in their houses, and everyone tried to social distance themselves from contact, digital banks become the main player in the services industry.
Competing at home
Revolut bank has been home alone so far, enjoying being the sole provider for such service in the U.K. which is about to be disrupted by JP Morgan Chase, the bank giant has decided to launch its neobank named “Chase”. which is set to initiate a direct competition between these two digital banks, yielding high-end services and quality at the user’s disposal.
This new digital bank is intending to introduce a comprehensive set of digital services based on simplicity and swiftness, where customers can open new accounts, change features for current accounts, handle investing and debt accounts, and order new debit or credit cards, all in an online application and without any human contact.
While some customers might be suspicious about dealing with non-physical banks, it can be associated with the background of that very financial institute, it is challenging to gain customers’ trust when a wholly new name is emerging in the market. However, Chase seems to be relying on its name a classic bank, to gain a sense of trustworthiness among its future customers and is confident to gain customers’ satisfaction by providing a new system of rewards and cashback for account holders.
Another concern about being totally digital is the exposure to hacking attacks, which classic banks are facing every now and then, which can cause major damage considering that all the database and service options are virtually provided and handled. However, having a full range of services provided online, means that highly skilled cyber security developers are hired, and the database is in safe hands.
The future for physical banking
It is expected to shift entirely to a digital banking system within 10 years or so, which can be even sooner given that the whole world has changed in a course of 2 years, and if there will be a winner in this revolutionary change, it shall be the consumer who will enjoy the fruits of quality produces and serves as a result of a fierce competition